Workshops & Courses
From a thought-provoking keynote to work that creates real change
A keynote can open minds.
A workshop or course is designed to change the way the organization actually works.
Two practical tracks for managers, leadership teams and companies that want to go deeper into culture, leadership, innovation and growth.
Two-day workshop
Building & Embedding Organizational Culture
How do you turn values and culture into the way the organization actually works?
Values are not meant to hang on the wall. They are meant to run the company.
An intensive two-day workshop for leadership teams, founders and core teams, where we define the values that guide the organization and translate them into clear, practical behavioral norms.
No slogans. No branding exercise.
During the workshop we work on the real questions:
Who are we?
What truly matters to us?
How do we expect people to behave?
And what happens when pressure rises?
By the end of the workshop, the organization leaves with:
Clear core values.
Behavioral norms for each value.
A shared management language.
Principles for decision-making.
A plan for embedding them into daily operations.
The implementation connects to recruiting, onboarding, meetings, feedback, promotion, rewards, customer work and decision-making.
Who is it for?
Post-funding startups · Growth companies · Small organizations · New leadership teams · Corporates · Organizations going through change.
Culture is not what is written on the wall.
Culture is what people do when no one is telling them what to do.
In-Depth Course
R2: Research × Reality
8 sessions. Two lecturers. Where management research meets real-world leadership.
An executive program combining research and insights from management, strategy and organizational behavior with hands-on experience in building companies, leading teams and making decisions in a changing environment.
Noam Javits brings more than 20 years of experience as an entrepreneur and CEO of five startups.
Dr. Yoel Asraf, Head of the MBA program at Ruppin Academic Center, brings the academic and research perspective.
Across eight sessions, participants explore how leaders think, decide, develop ideas, build culture and lead organizations when reality keeps changing.
For executives, leadership teams, entrepreneurs and organizations seeking to connect research, experience and practical application.
Contact Us
Tel. +972-54-8142030
16 Nissim Aloni, Tel-Aviv, Israel
© 2026 by Sink Or Scale
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