I get asked quite a bit where I suddenly appeared from.
Anyway, I haven't been here for about 6 years.
The answer is that I was in a post-startup.
Yes, there is such a thing. Six years.
After the fifth startup, the systems simply collapsed.
I ran from project to project. Five trips around the world with pirates, sharks, storms, wrecks, and a market that turns on you along with the investors, customers, and employees.
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I took over the crew of the worst ship in the navy.
The first thing I told them was simple: the ranks on the shoulder have no meaning here.
Only how we live together here in this tin can, in any weather, matters. About a year later, something strange happened....
I once lost an exit from life because of one sentence I said to someone.
We had a dream acquisition offer on the table a little over a year after starting the venture. We were growing insanely fast and got the kind of offer that really sets you up.
Two days after the offer, one of the four partners came to me. No shouting, no drama. He simply announced that he deserved a bigger share of the sale than the other founders.
Our product simply didn't work. Customers were fleeing like wildfire, and I was sure that in a second our main investor would bring me a cardboard box and tell me to pack the planter. (And rightly so, by the way. I would have been fired at that moment too).
This was my previous startup. We raised $15 million. Offices in Paris, London, New York, Silicon Valley, and São Paulo. On paper? An empire. In practice? Titanic.
One of the main reasons I started startups is because I just wanted to be at dinner with my wife and kids. West Coast conversations can be done from home.
As an only child and an IDF orphan, I grew up in a reality where this was my greatest deprivation. This togetherness around the table.
My wife and I sat for ten minutes with a potential partner for a new venture.
When he left, she said one thing to me: "Don't even start a WhatsApp group with him."
I, a man-man, a soldier in the Navy, insisted.
I explained to her that he was "ours," that he was exactly what the project needed. (What an idiot).
It cost me two wasted years of my life and amounts of heartache that could have filled an ocean.
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Insights from the field
Leadership, culture, entrepreneurship and what really happens inside companies
Short thoughts from the field, the sea, companies I have built, and my work with founders and executives.
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