The book follows the real story of building and running companies, and goes deeper into what happens below the waterline:

 

• How to build and manage organizational values as a binding operating code, not a slogan on the wall.

 

• Why strong human culture can matter more over time than technology, money or resources.

 

• How to manage the relationships between founders, team, management, investors and the board.

 

• The stages that take an idea into a living, breathing, functioning venture.

 

• How to make decisions under pressure and uncertainty.

 

• How to protect founders and teams as the company grows and pressure rises.

 

• How to know when to persist, when to change course and when to stop.

 

At the end of every chapter are seven navigation insights: not a recipe for success, but tools to pause, check your direction and make better decisions.